In today’s global business environment that is defined by Volatility, Uncertainty, Complexity, and Ambiguity (VUCA), professionals face many unpredictable new challenges in the midst of a pandemic throughout the world. MBS is the cloud-based platform that provides macro and micro economy environment in business management simulation with comprehensive financial reports of which tangible results is delivered in quarterly basis and aligned with the business school learning objective. It is an academic learning platform being used in 138 Taiwan Universities, 136 China Universities and some other universities where located in Singapore, Indonesia, Japan, Vietnam, etc.
MBS is dedicated to promote academic and professional excellence in all of its endeavors and develop students’ potentials to be able to mold them into a business management, contributing proficiently to community service. You are provided with a practical learning experience to run and manage a virtual business in a dynamic and challenging environment and be responsible for the overall performance of the business including sales, marketing, product development, manufacturing and finance. You act as a management to make day-to-day strategic decisions.
The overall objectives of your business management within the simulation scenario is to achieve the highest score throughout rounds of Macro Business Simulation on a balance scorecard. The balanced scorecard is designed to provide a summary of the overall business performance for a given period as well as measuring the current profitability of the business. The major elements to evaluate each company performance is the net present value (NPV) for a certain period of accumulated dividends and net income. Other elements such as profit margin, owner equity, market share, expense ratio, current ratio, debt ratio, ROA or ROE, etc. will be announced before the competition.
Theme | Capability | Competence |
---|---|---|
Business Model | Indsury Analysis | Establish strategic directions |
Numeric report | Financial analysis | |
Graphical Analysis | Performance analysis | Operation decision capability |
Situation Appraisal | Market analysis | Management by objectives |
Roll Playing | Team communication | Performance management |
Departmental Performance | Cross-function integration | Execution on strategies |
Operation Objectives | Management by objectives | Delegation and accountability |
Resources allocation | Execution capability | Substantial team building |
Topic | Contents |
---|---|
Introduction / Grouping | Business strategy and goal setting |
Grouping and naming the company | |
Teamwork and responsibility | |
Introduction / Grouping | Macro environment statistics setting |
Industry environment setting | |
Decision variables description | |
1st Round Business Decisions | Mission Focus: Positioning, Strategy deployment and resource planning |
Alternatives on corporate busines strategy determination | |
Goal (SIREN) setting | |
Objectives deployment and resource allocation | |
Penetration wars on various markets | |
1st Round Performance | Review on market positioning |
Variance analysis on budgeting and implementation | |
Objectives correction | |
Finalizing corporate business direction | |
2nd Round Business Decisions | Mission Focus: establish successful market niche and performance improvement |
SWOT analysis | |
Targeting and predicting benchmark responses | |
Determination of attacking strategies and deployment of detail operations | |
Forecast of operation performance, financial justification and growth target | |
2nd Round Performance | Overall Analysis |
Business operation performance analysis | |
Departmental performance benchmark | |
Competition analysis | |
3rd Round Business Decisions | Counter strategy upon significant change occured on market |
Withdrawal of key competitor | |
Evaluation of existing strategies | |
3rd Round Performance | Correlation analysis of selected strategy and resulting performance |
Establishment of strategy and related KPIs | |
Calculation operation performance based upon NPV calculation | |
Board Meeting Summary | Team report at shareholders meeting |
Performance analysis | |
Market and competition analysis | |
Comments and vision sharing |