Innovation Strategies in the Disruption Era
Hana Fajria ~ Humas FEB UI
Depok – Management Department of the Faculty of Economics and Business, University of Indonesia held a Public Lecture on “Strategic Innovation in Disruption Era” with speakers by Andy Ma, CEO of Huawei Tech Investment and Paul Soegianto, Strategy Director of the Blue Bird Group. The event which took place from 14.00 WIB until 15.30 WIB was held in the Auditorium Soeria Atmadja, Dean Building of the Faculty of Economics and Business, University of Indonesia, on Wednesday (11/13/2019).
The event was opened by Ida Ayu Agung Faradynawati, S.E, M.S.C as a Lecturer in Management Science. In this guest lecture, the two speakers gave presentations and tips on each company’s journey during the era of disruption. The first presentation by Andy Ma, presented about the journey of brand value development from Huawei how they can be successful until now. Founded in 1987 until now, Huawei ranks 61st in the Fortune 500 list and is increasing in an impressive manner.
There are several points delivered, such as the focus of determining strategy, persistent investment in innovation, and inspiring existing talent. “What we have done for 30 years, we have always been building connections and information technology communication infrastructure, whereas things we have not done such as not monetizing data because data is our customer’s most valuable asset. We help our customers transfer, store and process them. In terms of applications, a smart world will have many applications, we build an open platform that supports application and ecosystem development, continuously staying abreast of the times and not forgetting technological innovations, ”Andy Ma said.
The second presentation was continued by Paul Soegianto. Paul explained the journey of PT. Blue Bird from year to year. PT Blue Bird Tbk in the face of the fierce competition with the motorcycle taxi and online taxi drivers who have ravaged Indonesia for the last three years. Of course, the increase in utilization of digital-based taxis is not only done with the My Blue Bird app. A number of digital-based collaborative projects have and will be run by Blue Bird. All programs are intended to increase sales.
Then there were disruptions and market changes that affected the Blue Bird business. “Yes, we face disruption but we try hard, by involving our customers, empowering our employees, improving our operations, evolving our products and of course enriching our network. We are now experiencing a transformation as a Mobility As a Service (MAAS) business with 3 supporting pillars: digital, people & Partnerships “, Paul said.
It is hoped that the presentations from the two resource persons can help students learn better for the addition of material in the next semester. (Des)
