MM FEB UI Presents GNAM Week 2020 about Sustainable Business Management
Nino Eka Putra ~ Humas FEB UI
Farahiyah Adzani Wardana and Nisa Adzhani Lutfiputri ~ MM FEB UI Students
JAKARTA – Global Network Weeks as one of the routine activities of the Global Network for Advanced Management (GNAM), was held again by the Masters of Management FEB UI for the 9th time in Jakarta on (9 and 10 March, 2020). The theme of the GNAM event sponsored by BRI Bank, Tanoto Foundation, and Arwana Ceramics this time is “Sustainable Business Development in Indonesia”.
The first day of GNAM Week 2020 (3/9/2020) which took place in the MM FEB UI Building Auditorium was preceded by remarks from Acting. The Dean of FEB UI, was followed by the inauguration of the backyard garden of the MM FEB UI Building as a form of greening in the MM FEB UI environment and a seminar on the implementation of Sustainable Development Goals in Indonesia.
Keynote 1: Sustainable Business Development in Indonesia
The CEO of PT Arwana Citra Mulia Tbk, Tandean Rustandy, as the first keynote speaker, explained that the topic of Sustainable Business Development in Indonesia is very interesting to discuss because it has a connection between our current actions and the impact felt by our children and grandchildren in the future. For this reason, companies need to implement good corporate governance by involving stakeholders so that business can be sustainable. In its application in the real world, PT Arwana has implemented a green business that makes it the 14th best company in the entire world in its industry. This is evidenced by various awards that have been achieved, one of which is the Green Industry Business Awards.
“Basically, there are three big challenges faced in building Arwana companies, namely, limited capital, getting quality employees, and the difficulty of new products penetrating the market. The company is implementing 3 basic programs of Sustainable Development Goals, namely developing a legal system, providing education, and overcoming poverty (poverty). Companies cannot run for a long period of time if they do not implement sustainability,” said Tandean Rustandy.
Keynote 2: Development Path to Achieve Low-Carbon Economy in Indonesia
The second keynote speaker, Deputy for Maritime and Natural Resources at the Ministry of PPN / Bappenas, Arifin Rudiyanto said that the efforts made to achieve a low-carbon economy in Indonesia require a more innovative approach. In carrying out these efforts, a measuring tool is needed to assess the progress of the success of the business that has been done. Starting from 2020, the indicator used to measure this is the reduction in greenhouse gas emissions.
Arifin also added five ways that can be pursued in achieving these goals. The five ways are developing renewable energy, conducting land restoration (reforestation), developing green industry, managing waste and implementing economic circular, and blue carbon. However, these efforts need to be supported by the collaborative actions of stakeholders that can be initiated with the low-carbon lifestyle movement. This lifestyle is like traveling using public transportation, planting trees, minimizing the use of plastic products, saving energy and water, and others.
Panel Discussion 1: Sustainable Business Development in Indonesia
The first speaker, Sihol Aritonang who is the CEO of PT. Riau Andalan Pulp and Paper (RAPP), explained the importance of implementing the principles of Sustainable Development Goals (SDGs) as formulated by the United Nations for business, for the sake of business sustainability. There is no need to apply all the points, just the points that correspond to the business being run. In essence, in building and running a business it should have a positive influence on four things including the community, country, customers and companies.
The same thing was also expressed by the second speaker, Shinta W. Kamdani as President of IBCSD, who emphasized that companies must be sustainable to manage their resources. With the main material about the IBCSD (Indonesia Business Council for Sustainable Development), Shinta stressed the importance of companies having sustainable values and that CSR (Corporate Social Responsibility) is not merely philanthropic but must be part of the company’s policies.
Panel Discussion 2: The Urgency of Sustainability in Business to Save Indonesia Nature
Jatna Supriatna, Chair of the Research Center for Climate Change (RCCC) from the University of Indonesia, quoted from a book called Jared Diamond’s Collapse that explains the theory that many nations have fallen because of environmental problems. Indonesia itself is a country that has extraordinary natural wealth. Unfortunately, the Indonesian people have not been able to manage their natural wealth properly so that many are left behind by other nations.
Panel Discussion 3: Learning from the business – Strategy & Sustainability Management at PT. Solusi Bangun Indonesia, Tbk. (Sustainable Strategy & Management at PT. Solusi Bangun Indonesia, Tbk.)
President Director of PT. Solusi Bangun Indonesia, Tbk, Aulia Mulki Oemar said that cement is a commodity with the second largest consumption in the world after water, but it is also one of the biggest polluters in its production process. In addition, the condition of the cement industry in Indonesia is currently experiencing over-capacity, where the amount produced exceeds the amount of consumer demand in the market.
The flow of processes that take place in the value chain at PT. Solusi Bangun Indonesia, Tbk to produce and deliver cement products to consumers, consisting of a diverse set of processes, starting from the upstream process, namely limestone mining, the manufacturing process for processing limestone into cement, up to the downstream process, namely retailing or selling cement products. generated.
The complexity of the business processes at PT. Solusi Bangun Indonesia, Tbk has the potential to produce waste that can affect the welfare of the surrounding community. Therefore, in an effort to deal with the over-capacity conditions experienced by the cement industry, PT. Solusi Bangun Indonesia, Tbk has a strategy to differentiate. Differentiation carried out by PT. Solusi Bangun Indonesia, Tbk by introducing cement products that offer solutions for Sustainable Development Goals (SDGs).
“PT. Solusi Bangun Indonesia, Tbk made an innovation of environmentally friendly products such as ThruCrete which is a porous concrete product that allows water to be absorbed into the ground thereby reducing the possibility of flooding. StillCrete is a concrete product that is resistant to abrasion, and is resistant to sulfates and chlorides, and has good durability,” said Aulia Mulki Oemar.
In addition, PT. Solusi Bangun Indonesia, Tbk also made a process innovation known as Nathabumi, namely the process of processing waste produced by several companies into fuel and can be used to produce cement. The Nathabumi process uses bio-drying technology, which is a quick waste drying technology that can support efficiency in energy use. “The Nathabumi process contributes to sustainable development by reducing waste, saving energy, and reducing the costs required in the cement production process,” he concluded.
In this event also, Beta Yulianta Gitaharie as Acting. The Dean of FEB UI thanked PT. Arwana Citra Mulia, Tbk, for their contribution to MM FEB UI in the form of a green park in the backyard of MM FEB UI. This park is a place for students to chat and discuss issues related to Indonesian business & economic information. (hjtp)
